Yana Toma

Musician Branding, Web Design & Build

An emerging Jazz and Soul singer/songwriter, originally from Albania. I was tasked to design and build a responsive website to promote the launch of her debut music as well as photos, videos and upcoming tour dates.

Designed using Sketch and built using HTML, CSS and Jquery with a Bootstrap framework.

Project Overview

What I Did:

  • UX/UI design
  • Wireframes
  • Branding and logo
  • Website build
  • Animation

The Brief:
Yana is a young performing artist who wanted a launch of a website as well as branding that would need to meet the following criteria:

  • Promote social media channels to encourage users to follow and build a fanbase
  • Provide a newsletter signup to inform subscribers about upcoming performances and new music
  • Create an overall versatile design that can accommodate new upcoming content such as merchandise and discography, acknowledging that nearly all sections will be limited in terms of content
  • Accommodate increasing volumes of new multimedia content such as photoshoots and videos.
  • Provide clear call-to-actions for tour bookings, social media subscriptions and download of music

The Solution:
Due to the small amount of content for each section, I was able to minimise space usesage and keep it to one page, whilst being able to retain fast loading speed.

The photography and videos have separate pages which can store more information which can utilise better SEO optimisation.

Testimonial

"Franco has been a pleasure to work with not only when using his innovation he is spot on and always gets it right, he’s very professional and a kind human who has great set of management skills, He has lately been working on my artist website and he was such a pleasure to work with, and the quality is just out of this world."

- Yana Toma, Professional Singer

Available For Work

If you’re interested in working with me or want to know more about my work, please feel free to get in touch!

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